This book by Henry Gracie came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Chatri Sityodtong. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
From Dirt Poor to Top-10 Sports-Media Franchise — Chatri Sityodtong, CEO of ONE Championship
“One is a book that recently came out called 32 principles by a friend of mine, Henry Gracie. That's one book that I would recommend anybody to read”— Chatri Sityodtong
The guest here is Chatri Sityodtong: Founder and CEO of ONE Championship, the world's largest martial arts organization; former Wall Street hedge fund manager and Harvard grad who is half-Thai, half-Japanese and a lifelong Muay Thai and jiu-jitsu black belt. ONE Championship CEO Chatri Sityodtong on building the world's largest martial arts league from poverty, luck, and a warrior mindset.
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