Book · recommended on 4 episodes
$100M Leads
Alex Hormozi ISBN 9781963349115
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Alex Hormozi ISBN 9781963349115
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Alex Hormozi has come up 4 times on Diary of a CEO. One of those mentions was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Alex Hormozi, Chris Williamson. The earliest mention we indexed is from 2023-04-03 and the most recent from 2025-08-07. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“Uh the lead's book was about the core four um the ways to promote anything.”— Alex Hormozi
The guest here is Alex Hormozi, Cody Sanchez & Daniel Priestley: A panel of three influential business educators: Alex Hormozi (Acquisition.com, author of the $100M series), Cody Sanchez (Contrarian Thinking, 'boring business' acquisitions, ex-Goldman Sachs), and Daniel Priestley (Dent Global, 'Key Person of Influence' methodology). Three star entrepreneurs break down the exact frameworks for going from zero to six figures and building scalable businesses.
“the leads book um I didn't know what to name it so it's about advertising so I ran story tests”— Alex Hormozi
The guest here is Alex Hormozi: Founder of Acquisition.com and bestselling author of the $100M business-book series. A self-made entrepreneur who scaled and sold Gym Launch and is known for blunt, framework-driven advice on starting and scaling companies. Alex Hormozi gives Steven Bartlett a step-by-step formula for going from $0 to $10M, covering fear, focus, hiring, skill acquisition, and a redefinition of happiness.
“read 100 million dollar offers 100 million dollar deals which is going to be out soon there you go”— Chris Williamson
The guest here is Chris Williamson: Host of the Modern Wisdom podcast, former club promoter and Love Island contestant turned long-form interviewer known for evolutionary-psychology and self-development conversations. Chris Williamson answers 800k-subscriber listener questions on dating, masculinity, depression, habits, and his podcast journey, aided by an AI 'Chrisbot'.
“which is why it was the first book because answering the question what do I sell is the first book the second book leads is to whom do I sell it”— Alex Hormozi
The guest here is Alex Hormozi: Entrepreneur, investor and founder of Acquisition.com; author of $100M Offers and $100M Leads, known for free business education content. Alex Hormozi tells how he went from $1,000 and broke to a $46M exit, and breaks down offers, leverage, and skill stacking.
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