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Diary of a CEO · 2022-09-01

James Smith: Become Confident In 100 Minutes | E174

Personal trainer James Smith breaks down confidence as evidence-based belief built through action, audacity, repetition and a willingness to lose.

James Smith: Become Confident In 100 Minutes | E174
The guest

James Smith: British personal trainer turned online fitness entrepreneur and author of Not a Diet Book, Not a Life Coach, and a new book on confidence; returning Diary of a CEO guest.

What this episode covers

James Smith returns to argue that confidence is not an innate trait or superpower but a set of values and beliefs built on evidence you gather by taking action. He explains why everyone has gaps in their confidence, how pain points motivate change, and why audacity and a healthy relationship with failure matter more than success. The conversation ranges across dating, monogamy, alcohol, masturbation and 'utility of deprivation', work-life balance, purpose, and the danger of boredom. Smith recounts his lowest point in Sydney in 2017 that led him to buy a whiteboard and go live on Facebook, sparking his online career. The episode closes on small daily disciplines, incompletable goals, and the power of simply asking.

Recommended on this episode

BookRecommendedISBN verified

The 4-Hour Workweek

Tim Ferriss

“the one sentence summarized exactly every single emotion i'd felt; within three weeks i flew to australia; the best single decision i made in my life”
“he recommended the book four hour by week and i got home and i read through it and there were some things that just didn't apply”— James Smith
BookRecommendedISBN verified

The Slight Edge

Jeff Olson

“one of my favorite books”
“those small disciplines end up defining us over the long term as one of my favorite books the slight edge um describes”— Steven Bartlett

The guest's own work

BookBy the guest

Confidence

James Smith

“i learned you'd written a book about confidence why did you write a book about confidence”— James Smith
BookBy the guestISBN verified

Not a Diet Book

James Smith

“the first book not a diet book i went through years of fitness industry and kind of by the end of it through my own journeys”— James Smith
BookBy the guestISBN verified

Not a Life Coach

James Smith

“the things we spoke about in that last podcast were based off not a life coach now the kind of strange thing”— James Smith

Also referenced (named, not recommended)

BookReferenced

The Expectation Effect

David Robson

“there's a guy david robinson written a book called the expectation effect and in that book they got a group of people”— James Smith
BookReferencedISBN verified

Mindset

Carol Dweck

“carol dweck in her book mindset talks about a fixed mindset um and an open mindset”— James Smith
BookReferenced

The Game

Neil Strauss

“i read the game that pick up artists book and then i read his sequel to it where he realizes that like much of what”— Steven Bartlett
ProductReferenced

Lululemon hoodie

Lululemon

“she's like i've got you a lululemon hoodie so sick cost less than the pt session so i'd go in and skateboard in”— James Smith

Big reveals from this episode

  • Liver King privately told Bartlett that speaking in front of people cripples him so badly he can't sleep, and that he was bullied and beaten daily from age 10 to 14.
  • Smith names 13th March 2017 in Sydney as the worst day of his life, when he was failing as a trainer and borrowing 500 pounds from his dad to buy a sofa.
  • That same day he walked to Officeworks, bought a whiteboard and markers, and went live on Facebook to 3,000 followers, starting his online business.
  • Bartlett reveals the first email he ever sent asking for investment landed his first investor, who gave him 10 grand when he was stealing pizzas to feed himself.
  • A stranger working on a laptop in a Croatian minivan recommended The 4-Hour Workweek to Smith, and within three weeks he flew one-way to Australia.
  • Smith's actionable confidence exercise, credited to Tim Ferriss, is asking for a 10 percent discount on a coffee purely to practice tolerating discomfort.
  • Bartlett's earlier episode inspired Smith to upgrade his microphones, cameras and editing for his own podcast.

Worth remembering

  • In a study from The Expectation Effect, people falsely told they had a gene hindering oxygen turnover still performed worse, showing priming changes physical output.
  • Up to 50 percent of patients given sham surgeries, cut open and stitched with nothing done, reported feeling better.
  • Smith frames confidence and anxiety as a spectrum: anxiety predicts failure, confidence predicts success.
  • 93 percent of people say they are above-average drivers, a statistically impossible figure illustrating human overconfidence.
  • Most exoneration cases stem from faulty eyewitnesses, showing how confidently wrong people can be.
  • People fear flying and shark attacks more than driving or drowning, despite the latter being far more deadly, due to availability bias.
  • Mark Manson's line that people would care less about others' opinions if they realised how seldom they happen, plus studies showing people overestimate how much others notice them.
  • Ashley Madison, a dating site for married people with millions of users, was brought down by hackers.
  • Smith discusses Jordan Peterson's 'utility of deprivation' and how modern porn access exceeds what a man could see in decades.