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Diary of a CEO · 2022-11-28

Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! | E199

Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business! | E199

The guest's own work

ProductBy the guest

AU Vodka

AU Vodka

“Last year, we outsold Grey Goose twice over... we're the top selling premium vodka in the UK”— Charlie Sloth
MediaBy the guest

Fire in the Booth

Charlie Sloth

“that's where Fire in the Booth came from. And you know, I feel like, you know, understanding the power of branding is what put that in a position”— Charlie Sloth
MediaBy the guest

Being Charlie Sloth

Charlie Sloth

“So we came up with um Being Charlie Sloth, where at the time I played like seven, eight different characters in a show”— Charlie Sloth

Also referenced (named, not recommended)

ProductReferenced

Grey Goose

Grey Goose (inferred)

“Last year, we outsold Grey Goose twice over. You're joking. No. We outsold Grey Goose in the UK twice over.”— Charlie Sloth
ProductReferenced

Cîroc

Cîroc (inferred)

“Three times as many bottles of Cîroc. Um, we're on schedule to turn over 80 million pounds this year.”— Charlie Sloth
MediaReferenced

Taboo Talks

James (inferred)

“I was watching Taboo Talks James. Yeah. A lot of that was bravado. And that show, a lot of that was bravado.”— Steven Bartlett