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Diary of a CEO · 2025-03-10

No. 1 Communication Expert: This Speaking Mistake Makes People Dislike You! Vinh Giang

Communication coach Vinh Giang teaches the five vocal foundations that change how people perceive you, treating your voice as an instrument.

No. 1 Communication Expert: This Speaking Mistake Makes People Dislike You! Vinh Giang
The guest

Vinh Giang: Award-winning speaker, former professional magician and keynote speaker, and communication expert who has taught over 70,000 people to harness their voice and body language. English is his third language and he was bullied as a child for not being able to communicate.

What this episode covers

Vinh Giang walks Steven Bartlett through a practical system for transforming how you communicate, framing the voice as an instrument rather than a fixed trait. He demonstrates five vocal foundations (pitch/melody, rate of speech, volume, tonality/emotion, and pause) live using movie monologues, plus hand-gesture techniques, storytelling formulas, and a 'record and review' self-assessment process. The conversation covers conquering social anxiety, small talk frameworks, handling interrupters and critics, accents and articulation, and being effective on video calls. It closes on deeply personal territory: his autistic son, his parents becoming monks after 'playing the money game,' and his own struggle to balance ambition with fatherhood.

Recommended on this episode

MediaRecommended

Beast Games

MrBeast

“I'm loving it... I'm so addicted to it”
“Do you think right now I'm I'm watching Beast Games and I'm loving it. It's just I'm so addicted to it.”— Vinh Giang
ProductRecommended

Wim Hof Method (guided bubble breathing)

Wim Hof

“the first thing I would do is Wim Hof”
“the first thing I would do is Wim Hof. The guided bubble breathing. 30 times, and then hold your breath”— Vinh Giang

Also referenced (named, not recommended)

MediaReferenced

The Dark Knight

Christopher Nolan

“Dark Knight, the Joker. Okay, well Oh, so Heath Ledger is so amazing. Okay, cool, great.”— Steven Bartlett
MediaReferenced

Taken

Pierre Morel

“That is the movie called where he his daughter gets kidnapped. What's it called? Yes, Taken.”— Steven Bartlett
MediaReferenced

Gladiator

Ridley Scott

“My name is Maximus Decimus Meridius. Commander of the armies of the north, general of the Felix legions.”— Vinh Giang
ProductReferenced

GoPro

GoPro

“I used to duct tape two GoPros together, and I would duct tape the little red recording button”— Vinh Giang

Big reveals from this episode

  • Claims the voice you have now is not your natural voice, you lost access to it around age two or three, and your adult voice is just copied habits.
  • Says the most common message his audience sends is 'Is it possible for me to change the sound of my voice?'
  • Reveals he saw a speech pathologist to learn English mouth movements and fix his articulation.
  • Cites a brain-scanner study where disagreement made participants' brains 'shut down,' supporting a 'never disagree' / 'yes and' approach.
  • Shares that his son was diagnosed as autistic and that mastering communication teaching is partly to help his son.
  • Reveals his parents renounced their wealth to become Buddhist monks after feeling they were 'suffering' from the money and status game.
  • Says one of the greatest gifts his parents gave him was NOT leaving him an inheritance, so it wouldn't kill his drive.
  • His father's quote that brought him home from the US: 'A king that knows the limits to his desires will rule a lifetime.'

Worth remembering

  • Studies found that among several people talking at once, the most melodic voice is the one listeners hear and remember.
  • Speaking above 210 words per minute is too fast; the average is ~150, and the sweet spot is 150-180 wpm.
  • His VAKS storytelling formula adds Visual, Auditory, Kinesthetic, and Smell detail to turn 'reporting' a story into 'reliving' it.
  • The 'power sphere' (the zone between belly button and eyes) is where confident gesturing happens; Giang learned it from Mark Bowden.
  • A 2006 Chartered Institute of Personnel and Development survey found 76% of employers admitted discriminating against candidates based on accent.
  • An Oxford study cited says 55% of relationships form through small talk; a Harvard Business Review stat says 80% of workplace conversations involve small talk.
  • His 'High Low Buffalo' game (a high, a low, something interesting) creates conversational threads to deepen connections.
  • FORD, Family, Occupation, Recreation, Dreams, is a framework for richer conversation beyond just asking what someone does.
  • You hate your recorded voice because you normally hear yourself through bone and tissue (deeper) versus through air (higher-pitched).
  • The 'record and review' process: film yourself 5 minutes, wait a day, then review audio-only, video-only (muted), and a transcript.