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Diary of a CEO · 2022-08-11

Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168

Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168

The guest's own work

ProductBy the guest

Five Guys

Five Guys

“it's just burgers you know the menu is like shockingly stark i mean it is burgers and fries and that's it”— John Eckbert

Also referenced (named, not recommended)

MediaReferenced

Forrest Gump

Robert Zemeckis (inferred)

“you remember from the film forrest gump where he's talking to his girlfriend janie or the girl he loves and he says you know i'm not a smart man”— John Eckbert