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Diary of a CEO · 2022-07-04

Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt | E157

Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt | E157

Recommended on this episode

BookRecommendedISBN verified

Good to Great

Jim Collins

“which is a fantastic business book”
“it's actually in the book good to see by jim collins which is a fantastic business book”— James Watt

The guest's own work

ProductBy the guest

Punk IPA

BrewDog

“punk ipa which is our flagship here today was that was the beer that we were trying to sell back then as well”— James Watt
ProductBy the guest

Tokyo (18% beer)

BrewDog

“we made a beer called tokyo 18 now if you looked at the newspaper headlines in the uk when we launched that beer”— James Watt
ProductBy the guest

Elvis Juice

BrewDog

“calling your your us beer which i think is your most popular usb it is elvis juice elvis juice yeah”— James Watt
ProductBy the guest

Pink IPA

BrewDog

“we made a beer called pink ipa that we always get sell 21 percent cheaper to women to highlight the gender pay gap”— James Watt
ProductBy the guest

Hazy Jane

BrewDog

“an amazing incentive to have a second kind of hazy jain or elvis user punk ipa on a tuesday”— James Watt

Also referenced (named, not recommended)

ProductReferenced

Sierra Nevada Pale Ale

Sierra Nevada Brewing Co. (inferred)

“when we tasted an american beer called sierra nevada pale ale we tasted it it was like wow we love this”— James Watt