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Diary of a CEO · 2022-11-03

Dame Dash: The Man That DISCOVERED & Built Jay-z & Kanye West! | E192

Dame Dash on building Roc-A-Fella, discovering Jay-Z and Kanye, the price of ownership, and choosing art over money.

Dame Dash: The Man That DISCOVERED & Built Jay-z & Kanye West!  | E192
The guest

Dame Dash: Co-founder of Roc-A-Fella Records who discovered and built Jay-Z and Kanye West; entrepreneur, art collector, and self-described artist behind ventures in fashion (Rocawear), film, and media.

What this episode covers

Dame Dash traces his story from growing up in Harlem and losing his mother at 16 to co-founding Roc-A-Fella Records and shopping Jay-Z to every label before doing it himself. He explains his refusal to ever be 'signed' or sell his masters, framing ownership and equity as the core of his philosophy. He shares his views on therapy, fatherhood, the streets versus corporate business, and why honor and loyalty matter more than contracts. Throughout he argues that pursuing art for love rather than money is the path to happiness, even at the cost of speed and wealth, and reflects on the deaths of his mother and girlfriend Aaliyah.

The guest's own work

MediaBy the guest

You Wasn't There

Dame Dash

“I have an album out right now camera on me camera on the a track it's called you wasn't there was number one on the rap charts last week”— guest

Also referenced (named, not recommended)

MediaReferenced

The Woodsman

“I said let me think about and I went and did a screening of The Woodsman and I was like yo come with me to the screening”— guest
MediaReferenced

Through the Wire

Kanye West

“when he broke his jaw and and I I had to send him that the equipment and with that Through the Wire with his jaw broke”— guest

Big reveals from this episode

  • Dame says he shopped Jay-Z to every single label and they all said no, so he had to start Roc-A-Fella himself.
  • He says his one regret is being too generous with Jay-Z, saying it was more friendship for him and money for Jay.
  • He recounts the dinner where Jay-Z said he could only be seen as a businessman if Dame and Biggs weren't around, and asked for his Reasonable Doubt masters back.
  • Dame argues Roc-A-Fella collapsed because a rapper running other rappers doesn't work and it only existed when he ran it.
  • He reveals he had to get therapy to stop reacting to business disrespect with street survival instincts and yelling.
  • He says he now feels nothing toward Jay-Z, no good or bad feelings, and refuses to analyze him.
  • He admits he grieved his mother's death at 16 by selling drugs as a distraction, having no money or hindsight for a therapist.

Worth remembering

  • A teacher embarrassing him at age four made him vow to never feel embarrassed again, shaping his disregard for authority.
  • His mother once turned a hula hoop and curtain into a flea-market dressing room and sold all her jeans, making $800 in a day.
  • At 18 he destroyed his credit and got two county court judgments from shoplifting pizzas while broke.
  • He had a number-one rap-chart album at the time of recording and said he forgot he put it out.
  • He compares running a business to a chef cooking a thousand plates a night by teaching other chefs, citing Walt Disney.
  • He drove eight hours racing a hurricane to honor a commitment to a congressman's panel, even though it was unpaid.
  • He has a program with a therapist named Taj, a former gangster who became a doctor, whom he calls daily about his children.
  • He says his daughter's college cost a quarter-million dollars and he would rather have invested it in her business.
  • He's part of a body called the OSG with around 200 principals where he teaches an entrepreneurial class on dreaming.